FRANKEE ROWANCOACHING
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NLP • Mindset • Coaching

The Struggle You Know Too Well

You’ve been “good” all week… Then one craving turns into a binge. The guilt sets in. You tell yourself you’ll “start again Monday.” The cycle repeats - over and over.

Or maybe it’s in the gym… You start strong, then miss a session. One skipped workout turns into a week off. Suddenly, you’re back at square one.

It’s exhausting. It’s frustrating. And it’s not because you’re weak or lazy. It’s because you’ve been told the answer is more discipline - when the real solution starts in your mind.

Client training with coach
Mindset and focus

Where NLP Comes In

NLP (Neuro‑Linguistic Programming) is like rewiring your brain for the life you actually want. It’s not about forcing yourself into a diet you hate or workouts you dread.

NLP helps you:
Change the thoughts that make you quit on yourself
Break patterns you’ve repeated for years - without even realising it
Build beliefs that make healthy eating and training feel natural, not a chore

Why I Combine NLP with Training & Nutrition

Training alone can make you fitter. Nutrition coaching alone can help you eat better. But unless you change the way you think and the habits you run on autopilot, you’ll always feel like you’re fighting against yourself.

Your Mind
Rewiring habits and beliefs that hold you back.
Your Body
Building strength, fitness, and confidence in a way you enjoy.
Your Fuel
Eating in a way that nourishes you without restriction or guilt.

How NLP Helps with Food Addiction & Emotional Eating

  • Stop emotional eating in the moment - without relying on willpower alone
  • Reduce cravings that feel impossible to ignore
  • Break the binge–guilt–restrict cycle
  • Enjoy food again - without fear or ‘good vs bad’ labels
  • Feel in control instead of controlled by food
Balanced, colorful meal
Confident client after training

How NLP Helps with Training & Fitness

  • Overcome gym anxiety and stop comparing yourself to others
  • Break through workout plateaus by shifting limiting beliefs
  • Stay consistent - even on days when motivation is low
  • Build a positive association with training so it feels like self‑care, not punishment
  • Push past mental barriers that stop you from hitting new personal bests

What We Can Achieve With NLP

When we work together, NLP isn’t just a separate "mindset" session - it’s woven into everything we do.

In‑the‑moment techniques
Use tools the second a craving hits or you feel like skipping a workout.
Rewiring Limiting Beliefs
Replace stories like “I can’t lose weight” or “I always fail” with empowering ones.
Eliminating Self‑Sabotage
Training and nutrition fail when old triggers pull you back. NLP helps neutralise them.
Beyond the goal
Finding your why is about more than numbers. It’s the deeper reason you want to change.

The End Goal

I’m not only here to help you “lose X amount of pounds and then go back to normal.” I’m here to help you create a new normal - one where:

  • Food no longer controls you
  • You train consistently without dreading it
  • You have the energy and confidence to live fully
  • The changes you make actually last

It’s not about quick fixes. It’s about freedom. And it starts with one conversation.

Frequently Asked Questions

Ready to break the cycle and create lasting change?

Book your free consultation and discover how NLP, training, and nutrition can transform your life - inside and out.

Personal training session